banner advertising

banner advertising
banner ad ban‧ner ad [ˈbænər æd] noun [countable] MARKETING
an advertisement that appears across the top of a page on the Internet:

• The top part of the screen was taken up by a banner ad for a personalized Internet news service.

— banner advertising noun [uncountable] :

• Most of the pages on these Web sites carry banner advertising.

Financial and business terms. 2012.

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